{i} technical information, including the Internet Protocol (“IP”) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
{ii} information about your visit, including the full Uniform Resource Locators (“URL”) clickstream to, through and from, our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
{i} to estimate our audience size and usage pattern by using Google analytics;
{ii} to temporarily store information about your preferences, and so allow us to customise our site according to your individual interests;
{iii} to speed up your searches; and
{iv} to recognise you when you return to our site.
{i} to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
{ii} to provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about;
{iii} to notify you about changes to our service;
{iv} to ensure that content from our site is presented in the most effective manner for you and for your computer; and
{v} we may also use your data, or permit selected third parties to use your data, to provide you with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
{i} to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
{ii} to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
{iii} to allow you to participate in interactive features of our service, when you choose to do so;
{iv} as part of our efforts to keep our site safe and secure;
{v} to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
{vi} to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.